Backend As A Service (Baas) Market Analysis and Value Forecast Snapshot by End-use Industry 2011 – 2018

Press Release

  Backend as a Service, or BaaS as it is commonly called, is a model that allows developers of web as well as mobile applications to not only store their applications to a backend cloud infrastructure but also link them back to the cloud. Emerging as an intermediary between Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS), BaaS differs from these three in the sense that it uses personalized APIs (application program interface) and SDKs (software development kits) to provide a multitude of value-added features.   BaaS chiefly includes three computing platforms, namely tablet, mobile, and web. While key end users of BaaS include home office or small offices, small and medium businesses, and large enterprises, BaaS can be applied in numerous verticals such as enterprise applications, entertainment applications, and various other mobile applications. The research report offers comprehensive information on aspects such as business models, revenue structure and earnings, worldwide trends, technology roadmaps, as well as adoption factors with respect to these end-user and application segments.   Studying the immense potential that BaaS holds in today’s digital age, the report identifies the many factors that govern the growth of this market. The drivers, bottlenecks, trends, and opportunities impacting the BaaS market are highlighted and evaluated at length, providing sharp insights and strategic recommendations.    Overview of the BaaS market    The report indicates that there have been numerous partnerships, ventures, investments, mergers, and acquisitions in the BaaS market with the aim of acquiring maximum leadership and share of the market as well as the technology. This is one of the most prominent factors boosting the BaaS market. Other key driving factors include growing adoption of smartphones and mobile devices, increasing number of application developers and users across the globe, and urgent need for developing and deploying apps at a rapid pace. The trend of Bring Your Own Device or BOYD is picking up pace and BaaS providers have been investing huge amounts of capital into developing this trend.   There are three main factors that pose a challenge to the growth of BaaS: increasing competition within the mobile applications market, concerns regarding performance and security, and vendor selection.    North America currently dominates the BaaS market in terms of revenue, followed by Europe. However, market analysts predict that given the mature nature of the Europe Baas market and the constant growth in Asia Pacific, the latter will surpass the former in the coming few years.   Companies mentioned in the research report    According to industry analysts, the vendor landscape of the BaaS market in presently marked by start-ups. While big names providing BaaS include Microsoft (Windows Azure) and Apple (iOS cloud), others include Flurry, Appcelerator, Rackspace, Parse (by Facebook), CloudMine, Buddy Platform, Exadel, Corona Labs, Kii, mobDB, Geoloqi, QuickBlox, Proxomo Software, Pivotal Software, Urban Airship, Sencha, Xamarin, ScottyApp, and Rival Edge.   With the help of value chain analysis and Porter’s Five Forces Analysis, the BaaS market research report helps in gauging the impact that macro as well as micro factors have on the performance of these players. They also help in identifying the drivers and restraints faced by new entrants and existing participants in the BaaS market.   Segmentation based on API iPhone OS/Objective – C (iOS) Java (Android) Ruby HTML5 REST (Representational State Transfer) Node.js Segmentation based on end users Small offices SMEs Enterprises Segmentation based on application Entertainment applications Enterprise applications Mobile applications  Segmentation based on computing platform Tablet Web Mobile Major geographies analyzed under this research report are:  Europe North America  Asia-Pacific  Rest of the World  This report gives you access to decisive data such as: Market growth drivers  Factors limiting market growth Current market trends  Market structure Market projections for the coming years  Key highlights of this report Overview of key market forces propelling and restraining market growth  Up-to-date analyses of market trends and technological improvements  Pin-point analyses of market competition dynamics to offer you a competitive edge An analysis of strategies of major competitors  An array of graphics and SWOT analysis of major industry segments  Detailed analyses of industry trends A well-defined technological growth map with an impact-analysis  Offers a clear understanding of the competitive landscape and key product segments

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