The windshield in new vehicles is getting thinner and lighter due to the adoption of latest technologies. Large panoramic windshields are usually manufactured from large pieces of glass. Vehicle owners are preferring an uninterrupted view and hence, major OEMs are developing large panoramic windshields in order to provide better visibility. Rise in demand from consumers in developed regions such as North America and Europe and focus of major OEMs on manufacturing panoramic windshields are likely to boost the automotive panoramic windshield market during the forecast period. Furthermore, increase in sales of premium vehicles and SUVs is also estimated to drive the automotive panoramic windshield market in the near future. A panoramic windshield improves visibility and the appearance of the vehicle. However, it does not offer significant advantages and poses a few problems such as lack of significant protection from sun rays and high after-damage maintenance cost, which in is projected to hamper the automotive panoramic windshield market during the forecast period. Adoption of panoramic windshield is in the nascent phase. It is gaining popularity in developed regions and it is likely to take more time in developing regions owing to its high cost and the low rate of adoption of advanced technology in these regions.
The global automotive panoramic windshield market can be segmented based on vehicle type, sales channel, and region. Based on vehicle type, the automotive panoramic windshield market can be segmented into passenger vehicles and commercial vehicles. The passenger vehicle segment is likely to dominate the automotive panoramic windshield market owing to increase in the production of passenger vehicles across the globe. SUVs and premium vehicles witness a higher adoption of panoramic windshield and hence, an increase in demand for SUVs and premium vehicles is likely to boost the automotive panoramic windshield market during the forecast period. Similarly, in commercial vehicles, large buses and coaches are equipped with panoramic windshields for enhanced visibility. Demand for panoramic windshields from luxury RVs manufacturers and owners is expected to drive the market during the forecast period.
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In terms of sales, the global automotive panoramic windshield market can be segregated into OEMs and aftermarket. Currently, the OEMs segment is likely to dominate the automotive panoramic windshield market owing to the presence of major OEMs.
In terms of region, the global automotive panoramic windshield market can be segmented into North America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to dominate the global automotive panoramic windshield market during the forecast period. Rise in sales of luxury vehicles, implementation of stringent safety norms, high rate of adoption of latest technology, and the presence of major manufactures in North America are anticipated to drive the automotive panoramic windshield market in the region during the forecast period. The market in Europe and Asia Pacific is expanding due to rapid adoption of high standard equipment, presence of major automobile manufacturers and demand for comfort among consumers in these regions.
Key players operating in the global automotive panoramic windshield market include American Glass Products and AGC Glass Europe. In 2017, AGP manufactured the largest ever windshield in the history of passenger vehicles.
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